December 2010 saw the birth of LC23 from a brainwave by Leo Colacicco, a Managerial Engineer born and raised in Gioia del Colle (Bari) with a ‘strong vice for e-fashion.’
A period of study and work in Milan saw him return home to Bari, where he decided to create his brand and e-commerce site selling his designs online.
LC23, although exclusively born as a shirt brand, Leo Colacicco has future plans of expanding his line into other apparel items. The LC23 shirt is a unique item made entirely by hand with the utmost care and attention to detail, 100% Made in Italy by skilled artisans.
The name of the brand derives from the initials and the preferred and lucky number of its creator, the number 23. Reflecting the philosophy of Leo, the brand’s concept is based on: Personalization, Distinction, Quality, Craftsmanship, Style, Passion, Love.